Good Reads

Our Library

"Business opportunities are like buses, there is always another one coming!" – Richard Branson.
To make sure you take the right one, here are some good reads.

Start with Why - Simon Sinek

Find out why some brands are so strong in the eyes of their customers and their employees and some others continue to struggle.

Blue Ocean Strategy - W. Chan Kim & Renée Mauborgne

Understand new ways of asking crucial questions about your business and those of your competitors. Via simple, visual mapping, the book helps you make bold decisions regarding your market positioning and your strategy.

Doing Both - Inder Sidhu

The Cisco story will help you grasp that radical innovation should never take place at the cost of marginal innovation in your core business. Too many businesses have learned this the hard way.

Who Moved My Cheese - Spencer Johnson

A tale about life and change that you will read in an hour and that could change your life forever.

Customer Mania! - David Novak

The CEO of YUM! Brands (Pizza Hut, Taco Bell and KFC) tells you why you need to spend more time in the field than in boardrooms.

Good to Great - Jim Collins

The principle of the Hedgehog remains as strong as ever. Know what you are great at, do it with passion and with an understanding of your business engine, and you will be successful.